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Delta Media Group Blog

Friday, December 21, 2007

Video Trains the Internet Star


December 21, 2007

When the real estate market drops, brokerages are often forced to cut essential programs to balance their budget. Among these is training-the key to helping spawn an increase in real estate sales.

Real estate technology leader Delta Media Group is proactively helping brokerages provide these vital elements of their business by offering free training videos to subscribers.

Delta Media Group, a leader in real estate Web sites and lead management, now has a full-time video editor on staff, who will create video platforms dedicated to helping brokerages and agents maximize their online business and better position themselves in an increasingly competitive online real estate marketplace. Soon, Delta Media Group customers will be able to access training videos anywhere by logging in to their DeltaNet back office system.

"When the market turns, training is what drives sales. Unfortunately, that is one of the first budget cuts brokerages make," Delta Media Group president Mike Minard said.

"A Web site is like any tool--it must be proactively used and implemented in order to achieve the desired results, like increased sales and listings. Training is the only way this can be accomplished."

Adding a videographer is one of many steps Delta Media Group has recently taken to accommodate their growth. The Canton, Ohio based firm broke ground last week on a new 30,000 square foot headquarters that will house their corporate offices, as well as one of the state's largest and most advanced data hosting centers.

"Delta Media Group has continued to grow despite the current real estate market, and we are taking several steps to help our customers do the same," Minard said.

Delta Media Group builds real estate Web sites for over 275 brokerages and 30,000 agents across the nation. Since 1994 Delta Media Group has helped brokerages profit online.

Friday, December 7, 2007

Clicks and New Bricks • Delta Media Group Breaks Ground on State-of-the-Art Headquarters

Canton, Ohio-based Delta Media Group broke ground last week on their new headquarters, a state-of-the-art 30,000 square foot building complete with corporate offices and one of the state's most advanced data hosting centers.

Delta Media Group is a national leader in real estate technology that builds and hosts websites and online infrastructures for over 30,000 real estate agents in 46 states across the country.

"Our new headquarters is a direct result of the tremendous growth we've had over the years," Delta Media Group president Mike Minard said.

The building will implement state-of-the-art technological advantages that will help Delta Media Group support their past and future growth.

"We have been blessed with growth, and we are continuing to add infrastructure to support it," Minard said.

Ironically, Delta Media Group's growth has spawned from their passion to help real estate companies grow. Delta Media Group's real estate web applications are among the top tools in the industry to help real estate brokerages drive growth, both through sales and recruiting. Many Delta Media Group customers experience double-digit lead conversion ratios, and generate more gross commission income from their web system than any single sales office.

"We build a real estate marketing arm that can help drive business to brokerages, and that's essential in today's market," said Jonathan Blood, Vice President of Delta Media Group. "As more and more buyers are going online to find homes, Delta Media Group is maximizing ways to capture and incubate those buyers, and helping brokerages administrate that field of leads and analytics, converting more prospects to sales."

Delta Media Group's 7,000 square foot data hosting center will be among the largest and most advanced in Ohio. It will hold nearly 300 server cabinet enclosures, will have 640 megabits of available bandwidth upon opening, and will reach the same diversification level of the largest search engines in the world.

"We were frustrated with the lack of available data center resources in our market," Minard said. "With the data center we are building, we aim to attract other technology companies to the Canton/Akron marketplace, and provide current companies in the area an additional resource for their business."

Delta Media Group's building will be a Class A+ structure featuring an elegantly designed two-story atrium, skylights, 14-foot ceilings, advanced modern security systems, Level Seven diversification, and full 24/7/365 back-up power supported by multiple generators.

Delta Media Group has consistently remained one of the most influential technology companies in the real estate industry. The web developer is one of the largest aggregators of real estate listings in the nation, aggregating nearly three million property listings daily.

Delta Media Group hopes to move into the new building late 2008 to early 2009.