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Thursday, November 19, 2009 Questions and Answers

Since Friday’s launch of, the newest broker and agent-centric national real estate listings portal, we’ve had quite a bit of interest in what the system is and how it works. To help everyone better understand the values of, Delta Media Group has assembled a Q&A on the national real estate website.

What is is a unique broker and agent-centric real estate listings portal built for consumers to easily search for homes or real estate agents nationwide, and brokers and agents to improve their exposure, online marketing and search engine optimization. launched with over one million listings Friday to coordinate with the start of the NAR Conference and Expo, and is adding more listings daily.

What makes different from other real estate listings portals? is unique in that it is built for brokers and agents. While the end product is a consumer-focused real estate website, drives all leads directly to brokers and agents free of charge, and drives consumers to broker and agent websites to help improve their online business.

Where does get its data? receives data directly from brokers and agents, and also from listing syndication companies that offer enhanced listing exposure at the broker and agents’ permission.

Where do leads from go?
All leads from are routed free of charge directly to the brokerage or agent that the listing belongs to.

Does ever sell leads?
No. Neither nor Delta Media Group sells leads. We believe the lead is the property of the real estate brokerage and agent. Delta Media Group offers services to help brokerages and agents improve their listing exposure and online leads, and is one of those services.

Does display IDX data.
No. In order to best follow IDX and VOW guidelines, only displays those listings provided to it by brokers and agents directly, and listing syndication sources like ListHub and The Real Estate Book. only accepts listings syndicated from companies that receive broker permission to syndicate listings. In addition to’s data, Delta Media Group aggregates more than 3.5 million listings daily for its real estate broker and agent website customers, but those IDX/VOW listings are not incorporated within

Why does my listing appear on
Your listing could display for a number of reasons, but the three primary reasons include:

1/ Your MLS has agreed to send your listings to data syndication portals, including
2/ You are a customer of Delta Media Group and have authorized this.
3/ Your broker has authorized Delta Media Group to display your listing data. Typically, this is done by logging in to one of the MLS-approved data syndication partner websites of These partners currently include ListHub and The Real Estate Book, but there may be additional partners in the near future.

Please note: Although these are the three most common examples of why your listing might appear on, it is recommended that you speak to the Designated REALTOR® from your office responsible for approving such matters for your brokerage, and discuss any further questions, including your broker’s data syndication policy.

How much does cost? is free to consumers, and offers free profiles to all real estate brokerages using Delta Media Group, and to all real estate agents. also offers upgraded marketing services to brokers and agents that are built to maximize online exposure.

How do I fill out my free real estate agent profile on
Creating your free real estate agent account on is easy! Just visit the following link and fill in the required information:

What kind of marketing packages does offer? offers marketing packages for agents and listings. Each are built to improve exposure, online marketing capabilities and search engine optimization. For more information, visit:

More questions on Visit for further details, or click to contact Property Pursuit.

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